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Ariana Peña García
BIO
THE PERSON
BEHIND THE DATA.
I'm a Senior Data & Analytics Specialist with 5+ years of experience building measurement infrastructure for businesses across the US, Latin America, and beyond.
My work sits at the intersection of technical tracking and paid media analytics. I don't just set up GA4, I make sure your data actually answers the questions that matter to your business: which campaigns convert, which channels drive revenue, and where you're losing users.
Motoza Marketing
Analytics and Conversion Tracking Specialist
2022-present
Whirlpool LATAM
Senior Data Analyst, Data Science
2024-2025
Havas - CSA
Tech Lead
2022-2024
Upwork
Top Rated Freelancer · GA4 & GTM Specialist
37+ jobs
BIO
TOOLS & EXPERTISE.
ANALYTICS
GA4
Firebase
BigQuery
Mixpanel
TAG MANAGEMENT
GTM Client-side
GTM Server-side
Stape
Data Layer
PAID MEDIA
Google Ads
Meta Ads
Meta CAPI
Enhanced Conv.
DASHBOARD & VIZ
Looker Studio
SQL
BigQuery
Data Studio
PRIVACY & CONSENT
Consent Mode v2
Cookiebot
GDPR
CookieYes
AUTOMATION
Apps Script
Zapier
Make
BigQuery Dataform
REVIEWS
WHAT CLIENTS SAY
​Analytics expert needed: GA4 and GTM troubleshooting con custom events
"Ariana was very professional. We needed to check a particular bug on our GTM-GA4 tracking system, but she went further and performed a complete audit with clear recommendations. She was also willing to share knowledge with our team. Will hire again."
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